The Avenue Group

Lead generation

Funnel

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Campaigns

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Campaign Reached Left to reach Sends Clicks Unsubscribed Deliverability Engagement

Reply and positive reply are the decision metrics. Open rate is greyed out because Apple Mail pre-opens roughly two thirds of tracked emails, so it reads high for reasons that have nothing to do with the campaign.

New leads

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Lead Stage Activity From Arrived

Needs chasing

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Deal Stage Last contact Quiet for